Consumer Journey

Customer Journey Analysis and Mapping

It is said that the majority of our purchasing decisions are made subconsciously based on emotion rather than logic. It is important to understand how consumers moves through a decision-making process in order to purchase a product or service.

Journey Analysis & Mapping helps to know when to BEST LAUNCH Marketing Activities through tracking the following Consumer Decision-Making Process:
* Consumer Decision-Making Process
* Need Recognition
* Information Search
* Evaluation of Alternatives
* Purchase
* Post-purchase Evaluation