Customer Shopper and Usage Behaviour
Our Customer Shopper, Usage Behaviour & Customer Experience solution is aiming to help clients keep track of the ever-changing shopping and consumption behaviour & patterns.
We specifically look at category level to best understand usage and attitudes against competitors, as we believe that “understanding of consumer decision making process helps to turn brands into category winners”.
Key benefits include, identifying the following:
* Market Size
* Market Growth
* Usage rates
* Usage occasions
* Loyalty & brand advocacy
* Customer satisfaction levels
* Identify problems areas and how to best fix them
* Identify & Monitor Trends