The success of any product and market activation can be measured by how best it will be accepted by the consumers.
That is where the Field And Insights solution (Innovation Evaluation/ Testing SURVEYS) comes in, to ensure that every idea presented by the marketing team resonates well with the consumers and if not, it can be modified or canned before going into costly production.
The following are the different types of testing that we can do:
* New Concept Testing
* New Product Testing
* New Pack Design Testing
* Advertising Testing