Segmentation and Profiling
Market Segmentation & Profiling
Targeting the right consumer segments is a key to successful marketing solutions. But, who is this Right Consumer, and how do marketers go about finding them?
The aim objectives of Market Segmentation & Profiling is to help clients have a better understanding of their core and ideal buyers and users of their products and/or services. If well used, this gives insights regarding under-performing business areas and campaigns that didn’t yield desired results.
The Market Segmentation & Profiling Product/ Service, looks into the following:
* Geographic & Demographics
* Psychographics - Attitudes towards life.
* Behavioural - Needs and Wants.
* Socio-economic - Attitudes & Access to money.
* Product Related – Product Usage & Ownership and Benefits.
* Lifestyle, Entertainment, & Media choice.